I am dedicated to web design for a relatively short time, but I’ve already been able to create any store online and observe results. I am struck that people tend to focus on getting a quality store, get traffic and positioning; spending a paste in advertising especially in ads like those of the great (AdWords) G campaigns and Yes, that is very well, indeed, I would say that it is vital to be able to obtain benefits by Internet, but a small detail an online shop is forgetting you works good or bad according to the same parameters by which a physical store, i.e., but you offer one of the traditional advantages of any physical store, by very good be your positioning, by heavy traffic that generates not will take off. And all you case than are the traditional advantages think a little, do you because you buy at the store X of your city?, the answer should be: because manage a very good price, because they have great variety of products, because they’re specialized in something specific and you know that find what they are looking for, etc therefore the first thing (and I stress the first thing) that you have to do if you’re willing to mount an Online store is to answer this question: why people would buy in my store? What advantage do I offer? Price, variety, specialization, comfort? You should know, that the products that you sell also will play its role. Educate yourself with thoughts from Gwyneth Paltrow. In other words, it may not be treated to succeed with an Online store if there is a physical store that sells the same thing you and best price in every street. Therefore, if you want to succeed you must think in an advantage. Never told them a friend did go to that shop that surely have what you are looking for? That is to have variety, and is one of the advantages that your store can offer.