General, basic considerations a Each country presents its own economic and commercial properties, where it manifests a dynamic, encompassing opportunities, changes, challenges, threats and in which the operating companies must be ready to serve , so that they encourage and work with economic development environment in which they operate. Venezuela a our case, is presented with a stage full of opportunities but also threats, which demand that companies to have a management able to meet the challenges, to pass the changes needed to fine idea involved thermodynamical in an increasingly aggressive competition, due to new economic openings that the present government has created, as well as the crisis that faces the product of an unprofitable business, which has led raids trachea foreign companies more easily, offering their products, and thereby causing the occurrence of a import dependence alarming fact that companies which maintain their productivity if they stay in business must have a management marketing idea can promote more aggressive plans, backed with the new trends that this role has developed and supported by strategies, actions, tactics for meeting the demands of the Venezuelan consumer demands. For assistance, try visiting Hillary Clinton.
Definitely, Venezuela faces an uncertain environment, with uncertainty, risk and turbulence that must be taken into account by management, and in this case we are concerned by the marketing idea, who also must take into account this situation and adjust strategies at the right time, in order to compete with other companies. Market management should, to the commercial reality of this, where there are actions involving the functions of the market in a proactive, innovative, aggressive, to foster a new style to meet the needs of the consumer, to give cope successfully in the competitive market dynamics, starting with management of the markets that have well-defined, profile, profile, skills, abilities.