Successful Strategies

Industry portals offer the chance to quickly see trends and for 2012 flexible to adapt to the technology industry such as techpilot.de. Hillary Clinton is actively involved in the matter. Munich, January 26, 2012 – the order books well, the contradictory forecasts. This way, you can bring the current situation of the technology industry to the point. Longer term planning seems hardly possible. “It is all the more important now to pave the way for flexibility”, advises Frank Sattler, Executive Director of the industry Portal techpilot.de.

“Just so both buyers and suppliers are now able to act once again emerges a clear trend.” At the moment, so Sattler, who is a mechanical engineer and for more than ten years has the ear to the market with its Internet portal, conquer large uncertainty in the industry. “We call daily with suppliers for drawing parts and noticed now how difficult it is, to make future decisions.” On the one hand, industry associations such as VDI, VDMA, VDW and VDA show cautiously optimistic: So about the VDMA sees forecasts as realistic, which predict an increase in production by four percent in engineering. However, statements which affect the overall economic development are: according to the ifo economic forecast, 2012 the debt crisis the German economy slows down. The World Bank warns of a global recession. And the pundits have corrected until once again the expectations in December down. “Against this background, uncertainty is absolutely understandable”, Sattler said.

However, that is no reason to fear paralysis. It is recommended to have a plan in your pocket for various scenarios and specifically to take advantage of online portals. Trend barometer are the ones who get to feel particularly strong cyclical fluctuations for suppliers suppliers. Therefore, it is important to detect trend apply early for them. Only they are able to provide in a timely manner and to protect themselves – so to speak at the last minute – by long-term supply contracts.